The NRA is not only benefiting from ignorance, you better believe it is profiting from it.
What's really amazing, is that President Obama showed the intestinal fortitude to get this job done by signing 23 executive actions. Unfortunately, getting universal background checks and other reforms are going to have to come from Congress. I can only think there is going to be nothing but pushback against this. The NRA has bought so many politicians, no one has the guts to go against them. What happened today was a step in the right direction. However, judging from the NRA's new PR assault, they are only interested in dragging us all back in a direction our country can not afford to go, not if we care about the President's kids and everyone else's.